Method

The source

Everything here is built from Atlassian’s monthly Marketplace search reports, December 2021 to the latest month. They come from the Marketplace reporting API that Atlassian offers to app vendors, for searches made on the Marketplace website. Each month has two reports.

The files live in the GitHub repository, and the site is updated monthly when a new report arrives. Row counts include every query.

What the numbers mean

Share

The percentage of all Marketplace searches that month that used this exact query.

Rank

The query’s place in Atlassian’s top 500 that month, as Atlassian reports it (shown with #). Rank charts use a log scale, so moves near the top stay readable. With meaningless queries hidden, top-ten lists are numbered in order without them, so in a month where one of those led, the list’s 1 is Atlassian’s #2.

Empty searches

How many times a query found no apps. A count of searches, not a rate. Monthly totals add up the 500 queries in Atlassian’s zero-result report, so rarer empty searches are not included. In October and December 2023, and again since July 2026, most of those 500 queries were searched only once.

Climbers

The most places gained in the top 100 since the previous month. “New” marks a query entering the top 100 from outside the top 500.

Exact / containing

In the Keyword Explorer, Exact query matches one query as typed; Containing words gathers every query that includes those words.

Combined group

Adds the selected queries together into one line instead of showing them separately. Ranks are never added up.

Variants

Queries that differ only in capital letters or invisible characters are counted as one query.

Breaks in the data

Nov 2024

Broad queries such as “automation”, “jira” and “structure” lost most of their share in a single month (“automation” fell from 2.09% to 0.05%), while app names held steady or grew. Atlassian announced its redesigned Marketplace, with autocomplete and new categories, on 15 October 2024 with a phased rollout, and presented the new look on 1 November 2024. Shares before and after are not directly comparable: the charts mark this month, and some views default to “Since Nov 2024”.

Jan 2026

A Marketplace partner’s post on Atlassian’s App Central reported that Atlassian was moving Marketplace search to a new search engine in phases, planned to reach all users by the end of January 2026. In the same months longer queries such as “scriptrunner for jira” lost share while “scriptrunner” gained. The site shows these months as reported and does not adjust them.

Dec 2021

The first reports are partial: 382 popular queries instead of 500, and 44 empty searches. They are shown as published and marked as partial; their shares are not comparable with later months, and records and spikes do not count them.

Nov 2023

The zero-result report is partial: it counts only 2 searches. It is shown as published and marked with a hollow dot.

Oct, Dec 2023

Zero-result totals are far below the full reports before them in Atlassian’s reports, which looks like a glitch in the export rather than a real drop. Charts show them as hollow dots, and records and “lowest since” comparisons leave them out. A month is marked this way when its total is under half the usual level of the full reports in the year before it and well below even the lowest of them; if a drop lasts, it is marked for two months at most and then taken as the new level.

Gaps

A query that drops out of the top 500 has no share or rank that month. Lines break there; on the Month by month page dotted segments bridge those months.

Meaningless queries

Atlassian’s reports include searches that are not real questions about apps: bot noise, test strings such as “1234”, pasted links and e-mail addresses, and attempts to inject HTML, scripts or SQL into the search box. Some of them reached the top of a month: in February 2022 “1234” alone took 28.93% of all searches. By default every page shows all queries exactly as Atlassian reports them. Tick Hide meaningless queries to leave them out; the setting applies on every page, in every chart, total and ranking, and to files you open yourself, and it is remembered in this browser.

Hide meaningless queries

A query counts as meaningless when it has no letters or digits, is a long string of digits, contains an e-mail address, an HTML tag, a link, or a script or SQL injection pattern. Ordinary words that happen to be technical, such as “iframe”, “svg” or “xss”, and Jira smart values such as “{{issue.key}}” are kept.

Your own files

The site loads the latest reports from the repository. On Month by month and in the Keyword Explorer you can open your own exports instead. Files are read in your browser and never uploaded.

Not affiliated with or endorsed by Atlassian.